Proactiv (9)

Proactiv is an American brand of skin-care products developed by two American dermatologists, Katie Rodan and Kathy A. Fields, and launched in 1995 by Guthy-Renker, a California-based direct marketing company, that is endorsed by famous celebrities. In 2013, Proactiv+ was introduced, it is a paraben-free three-step kit comprising an exfoliating cleanser (Skin Smoothing Exfoliator), treatment (Pore Targeting Treatment) and hydrating moisturizer (Complexion Perfecting Hydrator). The exfoliator contains 2.5% micro-crystal benzoyl peroxide, the treatment contains 2.5% encapsulated benzoyl peroxide, and a moisturizer with 0.5% salicylic acid. It is more hydrating than the original program and designed for dry-to-sensitive skin types. Proactiv is aimed at customers with mild to moderate acne. According to a 2011 review, there have been few studies examining its efficacy. Show Less